Letter: 14 Days From Rockford to Kansas City
I have a client that mails about 300,000 pieces of direct mail a month. January and February of this year were the worst it has been in a long time for responses. It wasn't until we saw your article that it stirred up our client to track their mail by putting Planet Codes on their mail - a subscription you pay to keep the USPS accountable, in a way.
Planet Codes will track each piece of mail that is sent out. Ever since we started sending out the mail with Planet Codes we've noticed mail pieces coming through our mail in our office with mail tracking systems embedded in them as well.
This seems to be a bigger problem than is being talked about. We have noticed that it has taken anywhere from 14 to 27 days for our Presort Standard mail to have its last scan at the USPS.
In some cases a drive of a few hours from Rockford, IL, to Kansas City, MO, is taking 14 to 27 days. In one case, we saw it took six to nine days to get mail to California, and mail from the same mail house that dropped the same day took 14 days to get to St. Louis.
Have you been keeping tabs on this since your article ran Feb. 28?
Bobby Sorrells, Creative director, AD!FX, Louisville, KY