Lett, Marketsmith announce agreement

Lett Direct Inc. Bethany Beach, DE, and Marketsmith Inc. of Morristown, NJ, have signed an agreement to offer joint services.

The firms will remain two separate companies offering one service platform. The joint marketing services will include on- and offline circulation planning, optimization, and analysis for all marketing media (direct, space, radio), marketing databases, merge/purge, and email deployment and management.