Let's get chippy with it

LetsChipIt.com is a free online tool that allows users to source any image on the Internet and produce instant color palettes.

These are known as chip cards in the paint industry.

The site analyzes the pixels in a picture to determine which Sherwin–Williams paints best correlate to the colors in the image.

There are 1,500 Sherwin–Williams paint colors in the LetsChipIt.com database.

An image sourced from the Internet ...

... and it's resultant chip card.

Chip It is a product of the “McKinney Ten Percent,” an in–house agency initiative that encourages employees to dedicate 10% of their time to innovation.
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LetsChipIt.com is a cool Pinterest-inspired tool created for The Sherwin-Williams Company by Durham, N.C.-based agency McKinney.

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