Sure, watching a music video on YouTube is great, and MP3s are really convenient, but there’s still no substitute for a live performance. That was the theme of Marcus Thomas’s campaign to promote WSKU’s 44th Keny State Folk Festival and remind fans that what really matters during the folk fest is the music. It was a rally to unplug, get out and tune in to some of folk music’s best performers. The campaign of posters, ambient postings, and other forms of media let the audience know it’s easier to enjoy a live performance when you’re in the moment and be “here to hear it.” Judging by attendance, it seemed like the performers appreciated the message too.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.