"Let Your Memory Download the Music"

Sure, watching a music video on YouTube is great, and MP3s are really convenient, but there’s still no substitute for a live performance. That was the theme of Marcus Thomas’s campaign to promote WSKU’s 44th Keny State Folk Festival and remind fans that what really matters during the folk fest is the music. It was a rally to unplug, get out and tune in to some of folk music’s best performers. The campaign of posters, ambient postings, and other forms of media let the audience know it’s easier to enjoy a live performance when you’re in the moment and be “here to hear it.” Judging by attendance, it seemed like the performers appreciated the message too.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...