Direct Line Blog

Let the holiday marketing begin

Share this article:
This year seems to have flown by and I can't believe that Halloween is already over. But it seems to officially be holiday marketing season, as the catalogs and e-mails are starting to roll in. I've already received catalogs from the L. L.L. Bean, JCrew, the Chicago Art Museum and the New York MoMA. In addition, I've seen e-mails from TravelZoo, Virgin America and Southwest, all promoting last minute travel deals or gifts. I've also seen a number of display ads marketing holiday gift ideas. In this sea of marketing messages, I think that the campaigns that will do the best are the ones that offer good value, be it free shipping or a percentage off.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.