Lester Wunderman Joins Responsys Board of Advisers

Share this article:
Responsys Inc., Palo Alto, CA, an e-mail application services provider, yesterday announced the appointment of Lester Wunderman to its board of advisers.


Wunderman is a consultant, professor, author and founder and chairman emeritus of Wunderman, the world's largest integrated marketing solutions company, delivering customer relationship management services through more than 80 offices with 4,000 employees in more than 40 countries.


He is also considered a founding father of the direct marketing industry, credited with naming and defining the professional discipline of direct marketing and leading the theoretical and practical growth of the industry.


"There's a sense of urgency today among Global 2000 enterprises to migrate their traditional customers onto the Web to build a strong online channel as part of a multi-channel strategy," Wunderman said. "As this transformation takes place, Responsys is solidly positioned at the forefront of the next frontier in direct marketing. It will be fascinating for me to participate in the evolution of Responsys' technology over the next few years as it sets new standards for online, interactive direct marketing."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.