CLICK HERE to view on demand.
The youth market has high expectations from companies and significant buying power. Leading marketers discuss the challenges surrounding marketing to young adults aged 16-25 in today's environment. This webcast will take real-world case studies and shed light on integrated campaigns, in particular the use of a multichannel approach when reaching young adults. Get tips and information about using various media to engage this audience. The panel discussion will be followed by questions & answers from listeners.
Featured Speakers
Kim Larson, VP brand marketing, Jamba Juice
Thomas Steele, Assistant Director, volunteer resources, American Red Cross in Greater New York
Andrew Belth, SVP, Direct Marketing, Alloy Media + Marketing
Moderator
Cara Wood, editor-in-chief, DMNews
Sponsored by
As the leader in youth marketing, Alloy Media + Marketing connects brands to consumers with unique insights, high mass reach media assets and entertaining and informative content. We provide access to the most comprehensive, response driven youth database available – 38+ million active high school, college and young adult consumers and their parents. More information is available at www.alloydirectmarketing.com.