Less than impressive targeting from Pandora

Pandora is a personalized internet radio service.

Pandora’s mobile ads have targeting capabilites that range from music tasters to location–based targeting.

Pandora expanded its location–based targeting capabilities last November to include state, county, ZIP code and congressional district, among other segmentation options.

An odd combo: seeking singles and classic music.

The Black Keys.

The Black Keys ... and free business cards?

The service’s mobile ads can be a little hit–or–miss.
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