Less than impressive targeting from Pandora

Pandora is a personalized internet radio service.

Pandora’s mobile ads have targeting capabilites that range from music tasters to location–based targeting.

Pandora expanded its location–based targeting capabilities last November to include state, county, ZIP code and congressional district, among other segmentation options.

An odd combo: seeking singles and classic music.

The Black Keys.

The Black Keys ... and free business cards?

The service’s mobile ads can be a little hit–or–miss.
Share this content:

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above