Less than impressive targeting from Pandora

Pandora is a personalized internet radio service.

Pandora’s mobile ads have targeting capabilites that range from music tasters to location–based targeting.

Pandora expanded its location–based targeting capabilities last November to include state, county, ZIP code and congressional district, among other segmentation options.

An odd combo: seeking singles and classic music.

The Black Keys.

The Black Keys ... and free business cards?

The service’s mobile ads can be a little hit–or–miss.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »