Leslie Advertising Forms Direct Marketing UnitIntegrated marketing agency Leslie Advertising, Greenville, SC, has built up its direct marketing capabilities by formalizing them into a new division, Leslie Direct.
The division will be headed by Richard A. Brewer, who specializes in database marketing and was previously director of direct marketing for en•able, Lakewood, CO.
"We have been doing direct marketing for a long time. It's an important part of any integrated marketing program. So many of our clients, for example, Bi-Lo, have programs that Rich can help with the strategy and management of," said spokeswoman Julie Thompson, referring to the Southeastern grocery store chain's loyalty card program.
The agency hopes that Brewer's added expertise in identification and assessment, data cleansing via National Change of Address processing, segmentation analysis and detailed mapping will enhance the results of its marketing campaigns.