Leon Henry program reaches amusement park attendees

Share this article:
Leon Henry introduces The Kidz Connexion KidReporter Membership — Theme Park Ride-Along program.

Inserts will be placed in a package given to theme park attendees as they enter the park. The package contains information for parents about The Kidz Connexion, an organization that enrolls school-age children as "KidReporters." KidReporters have their work reviewed and critiqued by volunteer professional journalists.

This allows marketers to reach adults age 30 to 55, most of whom have children.
Advertisers can choose from more than 350 venues across the US, selecting by state or the venue itself.

Marketers are advised to contact Leon Henry for annual volume information and a list of participating venues. The list begins at $55/M. The insert manager also oversees the Kidz Connexion NFL Opening Day and School ride-along programs as well.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.