June 14, 2005
Leon Henry Offers ClubMac Blow-ins
Leon Henry Inc., Hartsdale, NY, took management of the new-to-market ClubMac catalog blow-in program. The ClubMac catalog offers Apple Macintosh computers, accessories and software and reaches 1.3 million consumers annually. The blow-in program costs $35/M.
Buyers on this file are 74 percent male and spend an average of $500 per purchase. They are direct mail and Internet sourced, and 80 percent pay for their purchases with credit cards.