Leon Henry Offers ClubMac Blow-ins

Share this article:
Leon Henry Inc., Hartsdale, NY, took management of the new-to-market ClubMac catalog blow-in program. The ClubMac catalog offers Apple Macintosh computers, accessories and software and reaches 1.3 million consumers annually. The blow-in program costs $35/M.


Buyers on this file are 74 percent male and spend an average of $500 per purchase. They are direct mail and Internet sourced, and 80 percent pay for their purchases with credit cards.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.