Leon Henry Offers ClubMac Blow-ins
Buyers on this file are 74 percent male and spend an average of $500 per purchase. They are direct mail and Internet sourced, and 80 percent pay for their purchases with credit cards.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.