Leon Henry Offers Arizona Insert ProgramLeon Henry Inc., Scarsdale, NY, announced the 2001 package insert programs for Arizona mail-order catalogs -- Coward Shoe, Old Pueblo Trader, Intimate Appeal and Regalia.
Package inserts are $55 per thousand for 2.8 million. Sixteen million catalog blow-in cards are $40/M and 2.4 million statement inserts are $65/M.
Arizona mail-order buyers are 100 percent female with an average age of 50. The average order on each file is $80.