Leon Henry Offers Amazon Tools Blow-in Program
Leon Henry Inc., Hartsdale, NY, was appointed manager of the new-to-market Amazon.com Tools & Hardware catalog blow-in program. It offers 2.3 million annual insert opportunities and costs $35/M.The Amazon.com Tools & Hardware catalog buyers are 70 percent male and have purchased power tools, hand tools, lawn/garden tools and other do-it-yourself items.
The cataloger is projected to mail 500,000 books in April and May, 600,000 in September and 750,000 in November 2005.
