Leon Henry Offers Amazon Tools Blow-in Program

Share this article:
Leon Henry Inc., Hartsdale, NY, was appointed manager of the new-to-market Amazon.com Tools & Hardware catalog blow-in program. It offers 2.3 million annual insert opportunities and costs $35/M.


The Amazon.com Tools & Hardware catalog buyers are 70 percent male and have purchased power tools, hand tools, lawn/garden tools and other do-it-yourself items.


The cataloger is projected to mail 500,000 books in April and May, 600,000 in September and 750,000 in November 2005.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.