Leon Henry Debuts Wizard Goodie Bags
Samples are inserted into bags distributed at five trade shows run by Wizard Entertainment, publisher of Wizard Magazine, which covers comic books, toys, movies and games. Wizard subscribers and trade show attendees are mostly male with an average age range of 18-35.
Wizard trade shows are held in Boston, Chicago, Los Angeles, Philadelphia and Texas. Attendees pay $25 per day and $45 for weekend admission in Chicago, Los Angeles and Philadelphia and $20 per day and $40 for weekend admission in Boston and Texas.