Leon Henry announces lawn product insert program

Share this article:

Leon Henry Inc. has announced the Go Green in 2009 package insert program with Zoysia Farm Nurseries.

Inserts can be included in packages sent to homeowners who have ordered Zoysia lawn products.

Zoysia packages can take up to 10 inserts, with a maximum size of 5.5 inches by 8.5 inches and maximum weight of .25 oz., said Lynn Henry, EVP of Leon Henry Inc.

Zoysia buyers tend be enthusiasts of sports, boating, fishing, hunting and golf, Henry added. Also, 90% of the buyers are married couples that spend an average of $600 per purchase of lawn and garden products.

This 100,000-universe program is available beginning at $55/M. The Zoysia packages are sent during a limited window, so all inserts must be in by January 1.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.