Leo Burnett

Shriners Hospitals taps Leo Burnett as AOR

Shriners Hospitals taps Leo Burnett as AOR

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Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.

McDonald's prompts parents to spend more time with kids

McDonald's prompts parents to spend more time with kids

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Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.

Sprint taps Digitas Chicago to handle digital

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After four years with Goodby, Silverstein & Partners, Sprint Nextel Corp. has tapped Publicis Groupe-owned agency Digitas Chicago to handle all digital advertising, brand strategy, offline media, digital buying and analytics, both companies said Dec. 7.

Choice Hotels selects Doner, Leo Burnett

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Choice Hotels International Inc. has selected Doner Advertising as its creative promotion agency and Leo Burnett USA as its creative advertising agency.

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