Leo Burnett Creates New Customer Group, Shuts NorthStar Direct Unit

Share this article:
BCom3 Group advertising agency Leo Burnett has shuttered its NorthStar direct and database unit, transferring responsibilities to the new Leo Burnett Customer Group.


Peter Steinhauser, a member of Burnett's domestic operating board, will lead the new customer group that will also handle consumer research. Bob Price will be executive creative director at the new division. He was creative director of direct marketing for Asia-Pacific at M&C Saatchi.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.