Leo Burnett Creates New Customer Group, Shuts NorthStar Direct Unit

Share this article:
BCom3 Group advertising agency Leo Burnett has shuttered its NorthStar direct and database unit, transferring responsibilities to the new Leo Burnett Customer Group.


Peter Steinhauser, a member of Burnett's domestic operating board, will lead the new customer group that will also handle consumer research. Bob Price will be executive creative director at the new division. He was creative director of direct marketing for Asia-Pacific at M&C Saatchi.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.