Lens Express Selects Firstlogic
The i.d. Centric data quality suite provides software and services that cleanse, enhance and match data.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.