Lenovo selects Mullen for e-commerce display program

Share this article:
Lenovo selects Mullen for e-commerce display program
Lenovo selects Mullen for e-commerce display program

Chinese electronics manufacturer Lenovo has selected interactive agency Mullen to handle its North America e-commerce display marketing program, a Lenovo spokesperson confirmed May 31.

Several other digital agencies were reviewed for the spot, the spokesperson said, but Mullen's Winston-Salem, N.C., team was ultimately chosen because of its digital marketing expertise.

"We also felt that the capabilities displayed by the Mullen team closely aligned with our e-commerce marketing strategy of expanding our reach and steady growth,” he said.

Lenovo was not immediately available to comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in E-commerce

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in E-commerce

Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme ...

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. ...

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.