Lego outsources distribution, fulfillment

Share this article:

Looking to increase its competitiveness in the toy market, Lego Group's North American division recently signed contracts with several companies for the outsourcing of its production, distribution and fulfillment operations.

Lego Brand Retail, the direct-to-consumer sales division of Denmark-based Lego Group, is partnering with PFSweb Inc. for order fulfillment from its Shop at Home catalog and online store at www.shop.lego.com. Beginning in April, Lego orders will be fulfilled from PFSweb's Memphis, TN, location.

Lego Systems, Enfield, CT, the North American division of Lego Group, also signed a deal with Exel Inc. for distribution of Lego products to retailers in the United States and Canada. Lego products will be distributed from Exel's facility in Alliance, TX, which opens in January.

Flextronics, a design, engineering and manufacturing company with facilities in more than 30 countries, was announced as Lego's production partner this past June.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.