The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
A federal judge has temporarily blocked a Colorado law that required out-of-state online retailers to notify the state of residents' purchases in order to collect sales tax from individual shoppers. The law also required multichannel retailers to notify consumers what tax they owed the state.
NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment.
US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.
Sen. Tom Corburn (R-OK), a frequent critic of the US Postal Service, emerged as an unlikely champion of the agency's 10-year plan to revise its business model at an April 22 Senate subcommittee hearing.
Forty-one US trade organizations and business groups, including the Direct Marketing Association, the Interactive Advertising Bureau and the National Retail Federation, sent a letter to Senate leaders on April 22, urging them not to expand the Federal Trade Commission's powers as part of financial reform.
HR 22, the United States Postal Service Financial Relief Act of 2009, has passed the US House of Representatives, but postal officials say action in the Senate is needed quickly to head off potential problems. The bill cuts a required payment to postal retirees' health fund from $5.4 billion to $1.4 billion. The payment is due September 30, and unless a similar bill passes the Senate and is signed by the President by then, the USPS must still make the full amount.
A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer.
In the wake of declining mail volumes and over-the-counter retail transactions, the US Postal Service has updated its stance on closing postal branches nationwide. In May, the agency announced it was considering the closure of 3,105 of its 4,851 post office branches and stations. It amended that figure to less than 1,000 closures, to be done no earlier than October 2.
In case you haven't heard, the Federal Trade Commission is pondering whether to impose new guidelines on bloggers and Twitter users who stand to receive compensation for their marketing work. The FTC's concern is that some bloggers may not disclose that they're earning commissions from a particular company when they write a blog that promotes that company's products.
The Senate Homeland Security and Governmental Affairs Committee delayed its vote on the Postal Service Retiree Health Benefits Funding Reform Act of 2009 (S. 1507) at a business meeting on July 29. Instead, the committee, chaired by Sen. Joe Lieberman (I-CT), made four amendments to the bill that restrict employee bonuses, increase the annual allowable debt for the agency and require expedited reporting on the USPS's financial health.
The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
Commercial and nonprofit mailers of US Postal Service Standard Mail high-density flats, mail pieces delivered to each address on a delivery route, will enjoy new minimum per-piece price decreases of 0.1 cent. The decreases kick in on July 19. In addition, mailers will see decreases to the pound price element that match the Standard Mail Saturation rate. The Postal Regulatory Commission approved the rate on July 1, potentially setting a new precedent on how to address a rate decrease in a period of deflation.
The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
Direct marketing relies upon reaching a targeted audience, based on customer data gleaned from point-of-sale, subscriptions and purchased lists. The potential for error when dealing with thousands or millions of customer records is indisputable and sometimes devastating. The horror stories are well-known: companies sending credit card offers to pets, children or even the deceased? These mistakes are inexcusable and easily avoided using basic data quality solutions.
A multimillion-dollar ad campaign was launched today by FedEx to target UPS' support of legislation that would make it easier for FedEx employees to unionize. The campaign includes a Web site, brownbailout.com, which asks consumers, "Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?"
The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4.
The Postal Regulatory Commission today unanimously approved the US Postal Service's proposal to implement a "summer sale" or Standard Mail Volume Incentive Pricing Program. The seasonal rates are scheduled to take effect on July 1.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...