Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
A breakdown of DMA vs. Brohl
When it comes to data, consumers and marketers are on the same team.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
Long-time Washington hand Joe Schick on why it's of the utmost importance for bulk mailers to bring their influence to bear in Washington.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
How marketers can gain consumer trust and keep their own personal information secure.
With things heating up in D.C., marketers can't stand on the sidelines.
Despite the passing of The Marketplace Fairness Act this past April in the Sentate, the bill faces a rough road in the House.
If enacted, the Carper-Coburn Postal Reform Act could dictate higher rates for direct mailers.
Rep. Darrell Issa's plan to save the Postal Service must overcome partisan battles and election year posturing to come to fruition. Still, direct mailers are heartened.
As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
The Senate has approved the U.S. Postal Service's (USPS) overhaul bill, multiple outlets reported, passing the bipartisan measure 62 to 37.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
Despite Congress's political gridlock, the U.S. Postal Service (USPS) expects action on a comprehensive postal bill to address its financial issues on the Senate floor "within the next two weeks," said Ron Stroman, deputy Postmaster General at the USPS, during the executive briefing session at the National Postal Forum (NPF) in Orlando, Fla.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
Marketers have expressed skepticism about whether a new data security bill introduced in the U.S. Senate would be effective in solving what Wes Nguyen, head of marketing at Privacy Data Systems, said is a common problem for companies in an age where most information lives online.
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
A federal judge has temporarily blocked a Colorado law that required out-of-state online retailers to notify the state of residents' purchases in order to collect sales tax from individual shoppers. The law also required multichannel retailers to notify consumers what tax they owed the state.
Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...