The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
How marketers can gain consumer trust and keep their own personal information secure.
With things heating up in D.C., marketers can't stand on the sidelines.
Despite the passing of The Marketplace Fairness Act this past April in the Sentate, the bill faces a rough road in the House.
If enacted, the Carper-Coburn Postal Reform Act could dictate higher rates for direct mailers.
Rep. Darrell Issa's plan to save the Postal Service must overcome partisan battles and election year posturing to come to fruition. Still, direct mailers are heartened.
As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Marketers should stay educated on DNT and involved with or risk having legislation foisted on them.
The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
The Senate has approved the U.S. Postal Service's (USPS) overhaul bill, multiple outlets reported, passing the bipartisan measure 62 to 37.
Showrooming is booming. What's a poor brick-and-mortar retailer to do?
Despite Congress's political gridlock, the U.S. Postal Service (USPS) expects action on a comprehensive postal bill to address its financial issues on the Senate floor "within the next two weeks," said Ron Stroman, deputy Postmaster General at the USPS, during the executive briefing session at the National Postal Forum (NPF) in Orlando, Fla.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
Marketers have expressed skepticism about whether a new data security bill introduced in the U.S. Senate would be effective in solving what Wes Nguyen, head of marketing at Privacy Data Systems, said is a common problem for companies in an age where most information lives online.
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
The Obama administration urged Congress to create federal legislation that would allow consumers new online privacy rights and give the Federal Trade Commission (FTC) enforcement authority, federal officials told a Senate committee on March 16. Lawrence Strickling, an assistant secretary within the Commerce Department, said the White House "recommends that legislation set forth baseline consumer data privacy protections - that is a consumer 'privacy bill of rights.'"
A federal judge has temporarily blocked a Colorado law that required out-of-state online retailers to notify the state of residents' purchases in order to collect sales tax from individual shoppers. The law also required multichannel retailers to notify consumers what tax they owed the state.
Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.
The Washington Post is reporting that a House subcommittee expects to coordinate a hearing on Internet privacy in early December.
The US Postal Service's planned exigent price increase, recently proposed federal draft privacy legislation and a Colorado tax law are creating a "perfect storm" to hinder catalogers, said Paul Miller, VP and deputy director of the American Catalog Mailers Association, in his latest bulletin to members.
NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment.
Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a complaint with the Federal Trade Commission on April 8, asking it to investigate consumer privacy threats from data-targeting auctions and online exchange marketplaces.
President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.