Legal & Privacy

The Content Marketing Conundrum

The Content Marketing Conundrum

3 things marketers need to consider when developing a trustworthy content marketing strategy.

Personalization Redux

Personalization Redux

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How "personal" should you get with customers? It depends.

Redefining Data Privacy

Redefining Data Privacy

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Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

Do Not Track: The Internet "Hangover"

Do Not Track: The Internet "Hangover"

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The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.

Digital Detectives Can Now ID Device Fingerprinting

Digital Detectives Can Now ID Device Fingerprinting

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For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

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But privacy and security concerns can make them go bananas.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

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Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

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The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

App Turns Paper Receipts Digital

App Turns Paper Receipts Digital

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The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

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The mobile pieces of the data collection opt-out puzzle are put in place.

Listen to the Drip, Drip, Drip of Data Leakage

Listen to the Drip, Drip, Drip of Data Leakage

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Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?

Stop What You're Doing! It's Data Privacy Day.

Stop What You're Doing! It's Data Privacy Day.

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The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

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But consumers are confident that the government and brands will brew up a solution

Privacy & Big Data Overload!

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

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But that doesn't stop them from sharing information with certain sectors.

Sensitive Health Information: Protected and Not For Sale

Sensitive Health Information: Protected and Not For Sale

It's time for a data privacy checkup.

96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

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Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Data Breaches Continue; Banks Hit

Data Breaches Continue; Banks Hit

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Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.

One Town That Will Track You Down

One Town That Will Track You Down

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Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach

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The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.

Supervalu Discloses June-July Data Breach

Supervalu Discloses June-July Data Breach

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The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.

Making the Case for Aggregate Data Over Individual Data

Making the Case for Aggregate Data Over Individual Data

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Like the view of the proverbial forest, sometimes a broader view may be better.

Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

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Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Amended Privacy Act Could Be a Boon to Consumer Trust

Amended Privacy Act Could Be a Boon to Consumer Trust

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A majority of House members now support amendments to ECPA that would limit government access to customer data.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...