Legal & Privacy
3 things marketers need to consider when developing a trustworthy content marketing strategy.
How "personal" should you get with customers? It depends.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
The personalized documentary series "Do Not Track" explores the inner-workings and transparency of the modern Web economy.
For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.
But privacy and security concerns can make them go bananas.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.
The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
The mobile pieces of the data collection opt-out puzzle are put in place.
Yesterday, on Privacy Day, business leaders celebrated the sanctity of their customers' data. The question is, can they protect their own?
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
But consumers are confident that the government and brands will brew up a solution
Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.
But that doesn't stop them from sharing information with certain sectors.
It's time for a data privacy checkup.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
A breakdown of DMA vs. Brohl
A breakdown of DMA vs. Brohl
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Like the view of the proverbial forest, sometimes a broader view may be better.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Why the 1986 law doesn't cut it in today's modern marketing world.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
A majority of House members now support amendments to ECPA that would limit government access to customer data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...