Leave E-Commerce Alone, DMA Urges

Share this article:
The Direct Marketing Association is asking the U.S. Department of Commerce to focus more on educating consumers and businesses about e-commerce rather than devote its time to examining practices, such as consumer information related to marketing.


In comments to the Commerce Department, the DMA said the marketplace for e-commerce can best handle privacy protection for online individuals instead of government mandates. Market forces, self-regulation, peer review of marketing practices, consumer and parental education and industry education extend a high level of privacy protection and consumer choice, it said. Erroneous and alarming comments made by government officials also may cause consumer fear and hinder the growth of e-commerce.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.