LeapSuite Looks to Be the Marketer's Ultimate Toolbox

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Marketing Communications Systems will unveil its LeapSuite set of marketing tools tomorrow.


Designed to accommodate each process a marketer goes through when planning an online or offline campaign, the suite consists of five modules: campaign planning; campaign execution; campaign management; customer relationship management; and campaign reporting and analysis.


"All of the components have been in place for one client or another for at least a year," said Dino Capone, chief technology officer at MCS, Ivyland, PA. "This is the first time we're offering the integrated solution."


LeapSuite allows marketers to create a blueprint across various media, including wireless, direct mail, e-mail, print ads, radio, television and banners.


"They can put together a cohesive plan and execute it directly from the Web [using the campaign execution tool]," Capone said.


The execution module can order and place media across multiple channels as well as execute payment and billing from one source.


The campaign management tool tracks responses using MCS' i-Match technology. It reveals users who responded to advertisements and tracks their activity on the Web. It also instantly places potential leads into a marketer's database.


Its CRM capabilities can create personalized and customized content for Web site visitors.


"We can take a customer's name and address and match with the customer database to begin to build a more complete picture," Capone said.


The campaign reporting and analysis tools provide the analytics a marketer needs to measure programs. It can provide the results of the campaign and identify ways to improve future campaigns.


"They can drill through and drill down according to the hierarchies and dimensions that they design right on the Web," he said. "They don't need a technical analyst to get down to meaningful metrics at levels that they need."
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