Leadspace Adds Social Targeting

Share this article:
Listening for leads
Listening for leads

Leadspace today launched a new targeting feature within its predictive lead generation platform that mines the Web for social interaction indicators to discover qualified prospects.

The new feature scours the social Web and identifies and scores leads based on conversations among individuals that involve, for instance, what job listings, products, and technologies they're discussing. The Leadspace platform can use the information to output named accounts or score inbound leads, including anonymous website visitors.

"Predictive lead targeting enables you to tap into the social conversations going on among individuals within your targeted companies," says Leadspace co-founder and VP Products Amnon Mishor.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in CRM

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Salesforce ExactTarget Marketing Cloud Homes in on the Customer Journey

Salesforce ExactTarget Marketing Cloud Homes in on the ...

Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.