Leads

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

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The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

Infographic: Be a Content Marketing Legend

Infographic: Be a Content Marketing Legend

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Transform your content marketing strategy from fantasy to reality.

All Customers Are Not Created Equally in Value

All Customers Are Not Created Equally in Value

The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.

Quality Contact Data Equals Quality Leads

Quality Contact Data Equals Quality Leads

One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.

So many channels, so few quality leads

So many channels, so few quality leads

Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.

Generate sales-ready webinar leads

Generate sales-ready webinar leads

Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.

Shrink database to grow leads

Shrink database to grow leads

One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.

Drive revenue with better lead gen processes

Drive revenue with better lead gen processes

Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.

Beyond Leads

Beyond Leads

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...