The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.