A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Transform your content marketing strategy from fantasy to reality.
The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.
Sales and marketing groups using best practice lead management processes are closing up to five times as many deals as groups not using those processes. Here are six best practices that drive these results.
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.