Leadership

Fighting Ill-Fitting Favoritism: Answers

Fighting Ill-Fitting Favoritism: Answers

The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.

Marketing Challenge: Fighting Ill-Fitting Favoritism

Marketing Challenge: Fighting Ill-Fitting Favoritism

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The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer wins a $100 gift card.

Video: Jodie Sangster Takes the Lead

Video: Jodie Sangster Takes the Lead

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The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.

Herding the Kittens: 6 Ways to Instill Process into Ideation

Herding the Kittens: 6 Ways to Instill Process into Ideation

To create big ideas outside of the "normal" thought process, creatives need to move out of their comfort zones.

Creativeship Culture

Creativeship Culture

How can leaders build sustainable cultures and business models? Have a purpose.

Engaging the Learning Agile Marketing Team

Engaging the Learning Agile Marketing Team

Responding effectively to today's marketing challenges requires learning agility.

When CMOs Fail

When CMOs Fail

Overcoming the daunting challenge of a change agenda.

Infographic: The People Side of Marketing

Infographic: The People Side of Marketing

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Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.

Learning Agility Is a Marketing Leadership Must-Have

Learning Agility Is a Marketing Leadership Must-Have

The number one predictor of success for today's best-in-class marketers is their ability to be agile learners.

Starbucks promotes insider to chief digital officer

Starbucks promotes insider to chief digital officer

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Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...