Four tips on how to grow a brand that everyone already knows and loves.
The CDO position aims to address the ever-increasing number of data issues companies face today.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer wins a $100 gift card.
The 2013 Direct Marketing News 40 Under 40 winner talks leadership, data, and new marketing skill sets.
To create big ideas outside of the "normal" thought process, creatives need to move out of their comfort zones.
How can leaders build sustainable cultures and business models? Have a purpose.
Responding effectively to today's marketing challenges requires learning agility.
Overcoming the daunting challenge of a change agenda.
Direct Marketing News recently asked readers what they enjoy most about being a marketing leader, and their answers were great.
The number one predictor of success for today's best-in-class marketers is their ability to be agile learners.
Starbucks has promoted Adam Brotman to chief digital officer, the company confirmed on March 9. In his new role, Brotman will oversee Starbucks' digital businesses, which include online, loyalty cards, mobile and social media development. He will report directly to Starbuck's chairman and CEO Howard Schultz.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...