Lead Scoring

Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice Engines and Madison Logic Partner on Customer Intelligence

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They will offer a single service combining predictive analytics and purchase intent data.

C9 Brings Machine Learning to Lead Scoring

C9 Brings Machine Learning to Lead Scoring

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OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

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Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

4 Things Marketers Should Do Instead of Creating Top 4 Lists

4 Things Marketers Should Do Instead of Creating Top 4 Lists

Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...