They will offer a single service combining predictive analytics and purchase intent data.
OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...