OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.