Lead Scoring

C9 Brings Machine Learning to Lead Scoring

C9 Brings Machine Learning to Lead Scoring

By

OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

By

Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

By

Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

4 Things Marketers Should Do Instead of Creating Top 4 Lists

4 Things Marketers Should Do Instead of Creating Top 4 Lists

Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »