Lead Scoring

C9 Brings Machine Learning to Lead Scoring

C9 Brings Machine Learning to Lead Scoring

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OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

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Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

4 Things Marketers Should Do Instead of Creating Top 4 Lists

4 Things Marketers Should Do Instead of Creating Top 4 Lists

Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

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Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.