Lead Scoring

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

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Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

4 Things Marketers Should Do Instead of Creating Top 4 Lists

4 Things Marketers Should Do Instead of Creating Top 4 Lists

Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.