Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.