Improving lead quality is marketers' most important objective for inbound marketing in 2015.
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Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...