Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...