Lead Management

The Ins and Outs of Inbound Marketing

The Ins and Outs of Inbound Marketing

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Improving lead quality is marketers' most important objective for inbound marketing in 2015.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

SmartBear's Smart Data Solution

SmartBear's Smart Data Solution

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Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Lead Management Builds a United Front for Marketing

Lead Management Builds a United Front for Marketing

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A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...