April 25, 2013
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
April 25, 2013
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
April 25, 2013
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
April 15, 2013
Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email.
March 12, 2013
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
February 21, 2013
Six ways marketers can improve and sustain lead quality over the long term.
February 15, 2013
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
February 01, 2013
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
February 01, 2013
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
January 03, 2013
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
December 03, 2012
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
November 29, 2012
Business coach Brad Sugars offers a remedial math lesson for marketers.
November 14, 2012
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
November 07, 2012
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
November 01, 2012
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
November 01, 2012
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
September 01, 2012
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
September 01, 2012
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
August 01, 2012
Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.
August 01, 2012
In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer.
August 01, 2012
Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.
August 01, 2012
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
July 01, 2012
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
April 01, 2012
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
April 01, 2012
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
February 15, 2012
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
January 10, 2012
Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
January 04, 2012
Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
