Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
What are the most compelling ways to measure marketing success?
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
New addition to lead-gen platform gives access to social conversations among targeted accounts.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
What to consider when developing content to push pipeline.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
How LogMyCalls' frenetic blogging gave its lead acquisition a galactic increase.
Data and analytics help marketers find their lead generation rhythm.
To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
How marketing automation reduces the cost of B2B sales.
Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email.
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
Six ways marketers can improve and sustain lead quality over the long term.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.