Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
How marketing automation reduces the cost of B2B sales.
Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email.
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
Six ways marketers can improve and sustain lead quality over the long term.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
Business coach Brad Sugars offers a remedial math lesson for marketers.
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.
In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer.
Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.