Lead Generation

EAT Club Devours Its Lead Follow-Up Time

EAT Club Devours Its Lead Follow-Up Time

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The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

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Facing the challenge of developing an integrated marketing approach

 ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

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Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

9 Ways to Score with Lead Scoring

9 Ways to Score with Lead Scoring

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A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

Secrets to Lead-Nurturing Success

Secrets to Lead-Nurturing Success

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Only 20% of companies consider their lead-nurturing strategies "very successful" at achieving important objectives.

Secrets to Lead-Nurturing Success

Secrets to Lead-Nurturing Success

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Only 20% of companies consider their lead-nurturing strategies "very successful" at achieving important objectives.

Secrets to Lead-Nurturing Success

Secrets to Lead-Nurturing Success

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Only 20% of companies consider their lead-nurturing strategies "very successful" at achieving important objectives.

Helping Customers Take the Next Step in Their Buying Journeys

Helping Customers Take the Next Step in Their Buying Journeys

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A new study provides insight into how companies can excel at lead progression. Hint: the company website.

Lead Ads: It's All About the Form, Not the Function.

Lead Ads: It's All About the Form, Not the Function.

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Facebook's new lead acquisition option could decrease disappointment over incomplete contact info.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

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Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice Engines and Madison Logic Partner on Customer Intelligence

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They will offer a single service combining predictive analytics and purchase intent data.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

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The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

4 List-Building Myths Debunked

4 List-Building Myths Debunked

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Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

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Two key metrics help the online auto insurance agency separate the good leads from the bad.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

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RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

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The company doesn't toy around with lead scoring and segmentation.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

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Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

Marketers Debate Quality Versus Quantity in Lead Generation

Marketers Debate Quality Versus Quantity in Lead Generation

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Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.

Lead Generation in 2015

Lead Generation in 2015

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Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

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Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

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Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

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CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

C9 Brings Machine Learning to Lead Scoring

C9 Brings Machine Learning to Lead Scoring

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OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.

Lead Spotting

Lead Spotting

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Getting inbound and outbound lead gen on the same track.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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