Lead Generation

Webinars: More Than Just Lead Generation

Webinars: More Than Just Lead Generation

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

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Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

Four Strategies for Lead Generation

Four Strategies for Lead Generation

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Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Leadspace Adds Social Targeting

Leadspace Adds Social Targeting

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New addition to lead-gen platform gives access to social conversations among targeted accounts.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

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Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Marketing Automation Bolsters Content Marketing Effectiveness

Marketing Automation Bolsters Content Marketing Effectiveness

Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Marketing Automation: Miracle or Myth?

Marketing Automation: Miracle or Myth?

10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

Content Down the Funnel

Content Down the Funnel

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What to consider when developing content to push pipeline.

The Future of Customer Acquisition is Mobile Lead Generation

The Future of Customer Acquisition is Mobile Lead Generation

For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.

How to be a Content Marketing Jedi

How to be a Content Marketing Jedi

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How LogMyCalls' frenetic blogging gave its lead acquisition a galactic increase.

Let Data Take the Lead

Let Data Take the Lead

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Data and analytics help marketers find their lead generation rhythm.

Stepping Up to Big Ticket Sales

Stepping Up to Big Ticket Sales

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To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

ReviMedia Video Series, Part 3: Timeless Lead Gen Tips

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Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.

ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear

ReviMedia Video Series, Part 1: Get Your Lead Gen Strategy In Gear

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Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.

The Lean, Mean Sales Machine

The Lean, Mean Sales Machine

How marketing automation reduces the cost of B2B sales.

Clear.md Drives Leads With Video

Clear.md Drives Leads With Video

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Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email.

Lead Management in a Social World

Lead Management in a Social World

Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.

A Recipe for Sustainable Lead Generation

A Recipe for Sustainable Lead Generation

Six ways marketers can improve and sustain lead quality over the long term.

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.

Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.

Fast Facts: February 2013

Fast Facts: February 2013

Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.

Quality Contact Data Equals Quality Leads

Quality Contact Data Equals Quality Leads

One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.