Lead Generation

LendingTree parent to launch multivertical lead-generation site

Mary Elizabeth Hurn February 24, 2010

Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.

Dating sites launch sweepstakes to gain members before Valentine's Day

Mary Elizabeth Hurn January 20, 2010

Dating sites Date.com, Matchmaker.com and Amor.com have launched a pre-Valentine's Day campaign, partnering with Internet celebrity and philologist Marina Orlova to give registrants the chance to win a date with the Web celebrity.

Geotargeted banner ad growth attributed to lower priced leads

Carol Krol December 01, 2009

Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth rate of 16%.

New Avenues for Acquisition

Daniel Stepanic, marketing director, C.TRAC Information Solutions November 30, 2009

Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.

Hoveround chooses iMarketing for SEM and lead gen

Mary Elizabeth Hurn November 30, 2009

Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns. Jeffrey Hilton, director of marketing at Hoveround, said the companies launched their first campaign together on October 26.

ASPCA adds to database via pro-bono effort

Mary Elizabeth Hurn November 16, 2009

Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead-generation firm Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference.

Mail is the workhorse of b-to-b marketing

October 26, 2009

Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done

Questions for the CPA price model

Ken Treske, CMO, Dotomi Inc. October 19, 2009

Trends show that more and more online advertisers have been insisting on performance-based pricing over the last few years, largely based on the common belief that cost-per-action models reduce the perceived risks of display advertising. Despite conventional wisdom, however, that's not always the case.

Q Interactive acquires Vente from Experian

Mary Elizabeth Hurn October 08, 2009

Ad network Q Interactive has acquired permission-based marketing firm Vente from Experian. The deal, signed October 1, is Q Interactive's second acquisition in three months. It bought e-mail firm Postmaster Direct in July. Matt Wise, president and CEO of Q Interactive, would not disclose financial terms of the Vente deal but said it happened "very quickly" and that the companies opened dialogue two months ago.

Leads let you down? Look at the source

September 28, 2009

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.

Media Horizons steers away from co-op model with new database launch

Cara Wood September 21, 2009

Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision.

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

Carol Krol July 20, 2009

With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.