Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
When it comes to finding the right content, it's on like Donkey Kong.
Getting inbound and outbound lead gen on the same track.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
You don't have to be a content marketing mill to see content marketing results.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
What are the most compelling ways to measure marketing success?
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
New addition to lead-gen platform gives access to social conversations among targeted accounts.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.