Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
What to consider when developing content to push pipeline.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
How LogMyCalls' frenetic blogging gave its lead acquisition a galactic increase.
Data and analytics help marketers find their lead generation rhythm.
To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.
Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff.
How marketing automation reduces the cost of B2B sales.
Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email.
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
Six ways marketers can improve and sustain lead quality over the long term.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
Business coach Brad Sugars offers a remedial math lesson for marketers.
How a people-driven technology approach helps companies avoid five marketing automation pitfalls.
Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.