Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Two key metrics help the online auto insurance agency separate the good leads from the bad.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
The company doesn't toy around with lead scoring and segmentation.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
When it comes to finding the right content, it's on like Donkey Kong.
Getting inbound and outbound lead gen on the same track.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
You don't have to be a content marketing mill to see content marketing results.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
What are the most compelling ways to measure marketing success?
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...