Lead Generation

Marketers Debate Quality Versus Quantity in Lead Generation

Marketers Debate Quality Versus Quantity in Lead Generation

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Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.

Lead Generation in 2015

Lead Generation in 2015

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Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

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Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

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Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

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CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

Lead Spotting

Lead Spotting

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Getting inbound and outbound lead gen on the same track.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

New Approaches, Old Arguments

New Approaches, Old Arguments

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Is it really marketing's fault that sales can't close deals? Is it the sales team's fault that marketing collateral goes unused? Ultimately, the blame lies with senior management.

Back to the Future with Pay-Per-Call Marketing

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

Webinars: More Than Just Lead Generation

Webinars: More Than Just Lead Generation

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do you know?

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

Want to Stay Sane? Scale Your Content.

Want to Stay Sane? Scale Your Content.

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You don't have to be a content marketing mill to see content marketing results.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

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Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

Four Strategies for Lead Generation

Four Strategies for Lead Generation

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Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Leadspace Adds Social Targeting

Leadspace Adds Social Targeting

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New addition to lead-gen platform gives access to social conversations among targeted accounts.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

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Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Marketing Automation Bolsters Content Marketing Effectiveness

Marketing Automation Bolsters Content Marketing Effectiveness

Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Marketing Automation: Miracle or Myth?

Marketing Automation: Miracle or Myth?

10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

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