Lead generation company taps social network data

Myndnet Inc., an online marketplace for lead generation, has opened in Campbell, CA. Using a social media platform, Myndnet allows companies to tap into existing online and offline communities to generate more qualified leads.

“There is no shortage of demand for leads in the market today,” said Dan Hodges, CEO of Myndnet. “Most marketing companies are turning away from the statistics-driven lead model and instead focusing on closed-loop processes and seeing that ROI for leads. [Myndnet] basically allows you to get introductions to new business instead of going through statistical abstraction to find leads.”

Hodges said he noticed there was a significant problem in the market in terms of lead generation. “[Companies need to] quickly find the right people that are relevant to their product. [The best way] is to ask people already involved in your market and crowd source.”

Hodges explains, “The way to use this would be to enlist all the existing customers to the platform and then run a campaign to them where the company would request an introduction to someone in a tangential market.” 

Myndnet declined to name specific clients signed up to use the service.