Lead Follow Or Get Out Of The Way

The who, where, how and why of lead nurturing

The who, where, how and why of lead nurturing

Lead nurturing is about cultivating leads that aren't ready to buy and keeping prospects engaged by providing relevant content.

Steps to building a high-performance  marketing staff

Steps to building a high-performance marketing staff

The marketing department plays a vital role in promoting the mission and success of an organization.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...