LDSGroup Expands Modeling Offerings

Share this article:
LDSGroup Inc. introduced its third modeling program yesterday for publishing mailers.


Cuisinebase was created through a strategic marketing partnership between LDSGroup and original source data compiler Dataline as a modeling program for food, wine and cooking publications. Dataline, Pennington, NJ, has a proprietary consumer database of more than 200 million records.


The process requires mailers to provide response data for two completed direct mail campaigns in order to generate a first stage model defining the universe for the vertical market. Then, a second stage custom model is created from the Dataline database.


Though Cuisinebase is the third modeling product from LDSGroup and DATALINE, the first two were not publicized. Investorbase was launched in late 2004 and Healthbase was launched in 2005 for investment/financial and healthcare publishers respectively, according to Jeff Kobil, co-CEO of LDSGroup Inc., New York, which specializes in the publishing market.


"We took the first two models straight to the mailers and have had many tests and some rollout activity," Mr. Kobil said.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.