LBi buys Creative Digital Group

Share this article:

LBi International AB, a Stockholm- and Amsterdam-based full-service interactive agency network, has bought Atlanta shop Creative Digital Group LLC to boost its U.S. presence.

The acquired agency reported sales of $10 million. Its 35 employees specialize in the strategy development and creative execution of online advertising and rich media campaigns.

Terms of the sale were not disclosed.

Creative Digital Group's acquisition will complement LBi International's existing operations in New York.

U.S. Corporate Ventures Group advised LBi on the deal. DecisionPoint International advised Creative Digital Group.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.