Digitas has reduced its staff by "just 1%," said an agency spokesperson.
Yahoo will immediately begin laying off 2,000 employees, the company said in a statement.
Although the headlines about the US Postal Service staring into a financial abyss are disturbing, many marketers who use the mail are relatively unperturbed.
The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.
If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency?
Less than a month after losing the key SC Johnson & Son global advertising account to BBDO and Ogilvy & Mather, Draftfcb Chicago said August 16 that it will reduce its staff by approximately 10%. The agency's global workforce will be cut by 3%.
Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.
Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring.
Although employers remain cautious, the job market for direct and digital marketing professionals is improving, according to research from Bernhart Associates Executive Search released April 7.
Chevron will cut a significant number of jobs this year from its marketing department as part of a restructuring effort.
Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.
Direct marketing professionals are facing a more favorable job market this year than in 2009, according to a quarterly report from Bernhart Associates. Nearly half (46%) of respondents said they will add to their staff during this year's first quarter, up from 30% during last year's Q4.
AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs.
The job market for direct and digital marketers is recovering more quickly than the rest of the nation, according to statistics released on October 13 by executive placement firm Bernhart Associates. The survey, which tallied the responses of 359 companies from September 28 to October 12, found that 30% of respondents said they will add staff members during the remainder of 2009, up 10% from the third quarter.
The Austin Business Journal reported yesterday that WPP agency Enfatico has dismissed five senior level creative staff in its New York and Austin offices.
Draftfcb has discontinued its Worldwide Marketing Research Services group, DMNews has learned. Its leader, Sid Liebenson, EVP and director of marketing at Draftfcb, will leave the agency at the end of the year. The research group's duties will be handled by Interpublic Group's Center for Marketing Intelligence.
In the wake of declining mail volumes and over-the-counter retail transactions, the US Postal Service has updated its stance on closing postal branches nationwide. In May, the agency announced it was considering the closure of 3,105 of its 4,851 post office branches and stations. It amended that figure to less than 1,000 closures, to be done no earlier than October 2.
E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.