Sears Holdings is bolstering the layaway programs of its Sears and Kmart stores with an online service. The program will launch October 9. Sears told 'DMNews' in August that it was seeing more use of layaway service during the back-to-school season. Therefore, it will make the service available to more consumers.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.