In the age of social media, you can open yourself to advertising liability with the click of a mouse. If that's not enough to put a chill in your third cup of coffee, I don't know what is.
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
The agency shuts down five telemarketers in an escalation of its war on robocalling.
Brands: Be cautious. Eevery post on your Facebook page counts as advertising, according the Advertising Standards Board in Australia.
FTC charges two businesses with exposing customer information on peer-to-peer networks. Settlements with both companies require each to establish comprehensive data security programs and undergo periodic audits.
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News.
Twitter filed a $600,000 lawsuit yesterday against two companies and five individuals for violating Twitter's terms of service (TOS) by spamming users, the company stated in a filing with the District Court of the Northern District of California in San Francisco yesterday.
Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.
Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Although Oracle's lawsuit against Google for infringing on Java patents to develop the Android operating system has the potential to drive up costs for marketers who use the platform, most are keeping their concerns to themselves as the litigious saga continues.
Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.
Taco Bell is defending its brand against a lawsuit with a full on media blitz that combines print ads, PR and social media channels to get the public's attention.
Pitney Bowes filed suit against Zumbox in California Central District Court this month, alleging that Zumbox's Web-based mail system infringes on three of its patents. The suit seeks to stop Zumbox from using technology that Pitney Bowes claims is related to the patents.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.