May 09, 2012
The U.S. Postal Service announced today an alternative plan aimed at cutting costs to keep small post offices open.
May 02, 2012
George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."
Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
