Lawrence M. Kimmel recently joined hawkeye as its first executive director after two years as CEO of the Direct Marketing Association. A renowned marketing thought leader, he also spent 10 years at the helm of the Grey Direct Global Network, overseeing up to 49 offices in 42 countries. Kimmel has keynoted at marketing events around the globe and has been featured in countless publications, including The New York Times, The Wall Street Journal, and Businessweek.

Latest Columns

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Timeless Truth #9: If at First You Don't Succeed...

Timeless Truth #9: If at First You Don't Succeed...

Marketers need to test, test, and test again.

Timeless Truth #8: You Are the Sunshine of Your Life

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

Three ways to customer data and engagement to acquire new customers.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Timeless Truth #5: To Everything There is a Season

Timeless Truth #5: To Everything There is a Season

Timing optimization is a science marketers need to master. Here are six critical considerations.

Timeless Truth #4: There is Safety in Numbers

Timeless Truth #4: There is Safety in Numbers

Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.

Timeless Truth #3: Seek and You Will Find

Timeless Truth #3: Seek and You Will Find

Looking for insight from customer data? Here are four timeless ideas to help you find it.

Timeless Marketing Truth #2: Mind Your Ps (not your Qs)

Timeless Marketing Truth #2: Mind Your Ps (not your Qs)

In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.

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