Lawrence M. Kimmel recently joined hawkeye as its first executive director after two years as CEO of the Direct Marketing Association. A renowned marketing thought leader, he also spent 10 years at the helm of the Grey Direct Global Network, overseeing up to 49 offices in 42 countries. Kimmel has keynoted at marketing events around the globe and has been featured in countless publications, including The New York Times, The Wall Street Journal, and Businessweek.
Timing optimization is a science marketers need to master. Here are six critical considerations.
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.