Lawrence M. Kimmel recently joined hawkeye as its first executive director after two years as CEO of the Direct Marketing Association. A renowned marketing thought leader, he also spent 10 years at the helm of the Grey Direct Global Network, overseeing up to 49 offices in 42 countries. Kimmel has keynoted at marketing events around the globe and has been featured in countless publications, including The New York Times, The Wall Street Journal, and Businessweek.
Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers need to test, test, and test again.
Why marketers need to focus on "you."
Three ways to customer data and engagement to acquire new customers.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Timing optimization is a science marketers need to master. Here are six critical considerations.
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.