Lawrence M. Kimmel recently joined hawkeye as its first executive director after two years as CEO of the Direct Marketing Association. A renowned marketing thought leader, he also spent 10 years at the helm of the Grey Direct Global Network, overseeing up to 49 offices in 42 countries. Kimmel has keynoted at marketing events around the globe and has been featured in countless publications, including The New York Times, The Wall Street Journal, and Businessweek.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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