Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

Timeless Truth #9: If at First You Don't Succeed...

Timeless Truth #9: If at First You Don't Succeed...

Marketers need to test, test, and test again.

Timeless Truth #8: You Are the Sunshine of Your Life

Timeless Truth #8: You Are the Sunshine of Your Life

Why marketers need to focus on "you."

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

Three ways to customer data and engagement to acquire new customers.

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Timeless Truth #5: To Everything There is a Season

Timeless Truth #5: To Everything There is a Season

Timing optimization is a science marketers need to master. Here are six critical considerations.

Timeless Truth #4: There is Safety in Numbers

Timeless Truth #4: There is Safety in Numbers

Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.

Timeless Truth #3: Seek and You Will Find

Timeless Truth #3: Seek and You Will Find

Looking for insight from customer data? Here are four timeless ideas to help you find it.

Timeless Marketing Truth #2: Mind Your Ps (not your Qs)

Timeless Marketing Truth #2: Mind Your Ps (not your Qs)

In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.

The Timeless Truths of Scientific Marketing

The Timeless Truths of Scientific Marketing

Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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