Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers need to test, test, and test again.
Why marketers need to focus on "you."
Three ways to customer data and engagement to acquire new customers.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Timing optimization is a science marketers need to master. Here are six critical considerations.
Proving marketing ROI is tough with today's channel proliferation. All marketers win if those succeeding share their strategies.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
In classic scientific/direct marketing, we always knew that the most important predictor of success was the essence of the "product."
Systematic testing and measurement—even at today's Internet speed—is essential to the continuous improvement of marketing results.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...