Direct Line Blog

Lawmakers want answers on Facebook privacy

Share this article:

The critically acclaimed film The Social Network probably isn't the only thing bothering Facebook executives this week.

Reps. Edward Markey (D-MA) and Joe Barton (R-TX), the co-chairmen of the US House of Representatives' Bipartisan Privacy Caucus, sent Facebook CEO Mark Zuckerberg a letter expressing concerns that third-party applications are accessing consumers' data on the social networking service. Earlier this week, The Wall Street Journal pointed out a potential privacy loophole on the site.

Markey and Barton have been active on the data-privacy front as of late. They wrote to more than a dozen companies about their privacy practices, and released – and panned – some of the responses this month. Some of the firms said they are unable to detail all of the tracking mechanisms used on their sites, according to The Hill.

Likely sensing that federal legislators and lawmakers could soon take up online data privacy, a handful of advertising and marketing industry groups launched an online advertising self-regulation platform this month.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.