Law Helps eFusion Take Aim at Children's Sites

Share this article:
E-commerce software firm eFusion Inc., Beaverton, OR, will offer its Push to Talk service to e-commerce sites that want to make sure they are complying with the Federal Trade Commission's recent law concerning children and Internet marketing.

In April, the FTC announced the Children's Online Privacy Protection Act. The ruling requires commercial Web sites to obtain parental consent before collecting, using or disclosing personal information from children under age 13. Fines can amount to $10,000 per violation.

Push to Talk employs a pop-up window that alerts parents, while they inspect their children's online viewing habits, to contact the Web site about the possible release of their children's information, which can be used for marketing purposes.

The system also allows parents to give this permission through a digital signature, a Web-based personal identification number or an e-mail, as well as mailed or faxed permission slips that can be printed from the sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US