Lauren Bell

Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.

Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program from the quick-service auto shop tracks customer visits and rewards regularly returning clients with free services and discounts

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.

Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).

GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide analytics and customer insight for both the company and its partner retailers. Webtrends Analytics 9, chosen from a field of 5 vendors in a due diligence and testing process, will help GameStreamer and partners monitor visitor activity to their online game stores.

Covario, an analytics technology software firm, has launched new agency services based on technology, data and automation. The services will use Covario's analytics automation technology, organic search insight technology and a new SEO delivery team to create and deploy SEO strategies for clients.

OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.

Magazine Publishers of America (MPA) will expanded a newsstand promotion that was tested last year for a full-on, regional, in-store campaign, launching Friday. Supermarkets in the Pennsylvania area, with some spillover into New Jersey, Maryland and Virginia, will host the campaign, designed to encourage newsstand sales of consumer magazines.