Lauren Bell

Lauren Bell was a reporter with DMNews. Please forward releases to News@DMNews.com

Most Recent Articles by Lauren Bell

Ever-evolving data

Ever-evolving data

The list industry has always been about fresh and innovative ways to look at data and use it to help markets understand their prospects. As the use of data analytics, co-ops and e-mail increase, today's list managers race to keep up with the changes in the marketplace.

Get close for niche results

Get close for niche results

Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success

Publishers cross the digital divide

Publishers cross the digital divide

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy

FT to launch Wealth in the US

FT to launch Wealth in the US

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.

Captain Morgan calls in MRM for new mobile campaign

Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.

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