Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
Apple's been taking BlackBerry to the cleaners sales-wise, but India is one of RIM's few growing markets, so the push there is aggressive to say the least.
Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.
Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.
Cabela's, a mail-order, bricks-and-mortar and Internet outdoors outfitter, launched a redesigned website this week. The company's goal is to provide a more personalized and simple user experience on the e-commerce portal. Micros Systems subsidiary Fry Inc. built and designed the site.
Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.