launch

Taco Bell says: 'Live Mas'

Taco Bell says: 'Live Mas'

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Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Will the new BlackBerry Curve pull RIM back from the brink?

Will the new BlackBerry Curve pull RIM back from the brink?

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Apple's been taking BlackBerry to the cleaners sales-wise, but India is one of RIM's few growing markets, so the push there is aggressive to say the least.

The third coming: All hail the iPad3?

The third coming: All hail the iPad3?

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Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.

Steve Jobs' resignation: Will it change the way consumers see Apple?

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Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.

Cabela's launches redesigned e-commerce site

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Cabela's, a mail-order, bricks-and-mortar and Internet outdoors outfitter, launched a redesigned website this week. The company's goal is to provide a more personalized and simple user experience on the e-commerce portal. Micros Systems subsidiary Fry Inc. built and designed the site.

Columbia Sportswear introduces Omni-Heat with social 'Ice Pics'

Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.

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