Laughter is Key to Getting College Student's Attention: Study

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Advertisements placed across different mediums and those that make today's college kids laugh out loud are the keys to getting them to take action.

This was a key finding from Experience Inc.'s "2006 Media Perception" survey, which was released yesterday.

Experience Inc.,  Boston, MA, is a provider of career services to students and alumni.

According to the survey, 40 percent of college students are most likely to respond to an advertisement that is humorous, although 28 percent of respondents said they prefer fact-based ads and 22 percent like ads that are entertaining.

Multiple mediums are key to reaching this demographic. According to the survey, 50 percent of respondents said they are more likely to respond to an advertisement if it appears across two or more mediums.

Additional findings include:

  • 43 percent of college students spend 10 or more hours per week on the Internet
  • 17 percent spend 10 or more hours per week watching television
  • 6 percent listen to the radio
  • 1 percent read magazines
  • 1 percent read newspapers
  • The most widely-visited online media include, Google, Yahoo and MySpace
  • The most widely-used offline media include: CNN, The New York Times, and The Wall Street Journal
  • 62 percent view and download photos when online
  • 51 percent upload and share photos
  • 47 percent read articles posted on the Internet
  • 47 percent upload, share and view online videos
  • 34 percent read blogs
  • 25 percent create or listen to podcasts
  • 24 percent participate in online bulletin boards, groups or chat rooms
  • 22 percent write blogs
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