Laughter and Taxes

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Laughter and Taxes
Laughter and Taxes

In a campaign aimed at adding levity to paying the bills, Intuit is running a sweepstakes that invites aspiring comics to submit stand-up videos for its TurboTax software at its microsite TaxLaugh.com. The tagline “Comedy is hard, TurboTax is easy” promotes the home tax program, and the sweepstakes is hosted by comedian Jay Mohr.

The winner will perform as Mohr's opening act in April. Through a partnership with online marketing platform company Brickfish, viral behavior of videos is tracked on a daily basis for the marketer. The contest has seen nearly 50,000 views so far and ends on March 31.

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