LATV runs mobile contest to increase viewership

Share this article:

Los Angeles-based Spanish-language television network LATV is conducting a contest, “Encuentra el Tesorito,” with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house.

“Encuentra el Tesorito,” “Look for the Treasure” in English, includes more than 1,000 radio spots across several Los Angeles-based stations, including KLVE, KSCA and KLYY.

The network is encouraging consumers, who can listen for keyword announcements, to text responses to the number 97243. The winner, to be announced September 19, will receive $10,000.

“LATV has always been at the forefront of mobile as a tool to engage our audience and monetize the results,” said Jasmine Mejia, manager of marketing and artist relations at LATV, who noted that the network has used mobile marketing since 2007.

The network's primary target demographic is US-born Latinos. The network added nine television shows to its lineup on August 16.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.